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_ARE 4205 Market Planning and Survey Research in the Food Industry — 3 Market Planning

Overview of market planning in the food industry, with emphasis on survey design and implementation. Student groups will work with clients to develop tailored market plans.

3d Strategy for each of the 4P’s

IBISWorld
Any of their US Industry Reports (NAICS) or US Specialized Industry Reports contain a section on Competitive Landscape. The sub-sections include:
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

Last Updated: Aug 7, 2023 2:40 PM
URL: https://guides.lib.uconn.edu/are4205
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Subjects: Agriculture, Business