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_ARE 4205 Market Planning and Survey Research in the Food Industry — Encyclopedias & Handbooks

Overview of market planning in the food industry, with emphasis on survey design and implementation. Student groups will work with clients to develop tailored market plans.

Encyclopedias & Handbooks

When reading professional literature it's useful to have encyclopedias and dictionaries available to help students understand not just vocabulary but the concepts behind them. Here are the related pages from a series of agriculture guides that may be useful to you. Note that each page has a series of topical links, each of which contain a serious of broad reference works to assist in understanding.