_ARE 4205 Market Planning and Survey Research in the Food Industry — 4 Survey Design
Overview of market planning in the food industry, with emphasis on survey design and implementation. Student groups will work with clients to develop tailored market plans.
To be valid, the goals and questions must match. A survey is valid when the questions you ask are a good match to the reason why you are doing the survey and what you want to ask about.
Access to a vast archive of social science data for research and instruction covering political science, demographics, history, economics, and international relations.
Data from 1935, updated daily. 25,000 studies with datasets from the U.S. and 100+ countries. Includes question-level database of topline results from U.S. national-level polls.