Marketing Scales Handbook by Gordon C. Bruner II, Emeritus Professor of Marketing at Southern Illinois University.
It reviews articles published in top marketing journals, and identifies scales that meet the criteria:
It is great for anyone who is developing questionnaires for use in surveys or experiments, whether studying “consumers” or people in organizational studies.
This work is licensed under a Creative Commons Attribution NonCommercial 4.0 International License. | Details and Exceptions