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Marketing Subject Guide
Journals, Newspapers & Magazines
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Marketing Subject Guide — Journals, Newspapers & Magazines
This guide identifies key resources for doing Marketing research.
Getting Started
Advertising and Consumers
eBooks
Handbook: Marketing Scales
Journals, Newspapers & Magazines
Market Research
Videos
Citing Business Sources
Marketing Journals
Journal of Consumer Psychology
Journal of Consumer Research
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Journal of Marketing
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Journal of Marketing Research
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Journal of the Academy of Marketing Science
Marketing Science
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Advertising Journals
Journal of Advertising
Journal of Advertising Research
Journal of Interactive Advertising
Popular Magazines & Websites
Ad Age
Ad Age
via EBSCOhost. Available from 05/29/2017.
Adweek
Adweek
via ABI/INFORM Collection. Available from 01/05/2004.
Adweek
via EBSCOhost Business Source Complete. Available from 01/05/2004.
Adweek
via Factiva. Available from 01/01/1991.
DMNews (Direct Marketing News)
via ABI/INFORM Collection. Available:
01/01/2009–03/31/2017
.
DMNews (Direct Marketing News)
Marketing News
via EBSCOhost Business Source Complete. Available from 07/01/1972.
Marketing News
Sales & Marketing Management
via ABI/INFORM Collection. Available:
03/11/1984–09/09/1985; 10/07/1985–12/09/1985; 11/01/1987–01/31/2010
.
Sales & Marketing Management
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