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Marketing Subject Guide — Journals, Newspapers & Magazines

This guide identifies key resources for doing Marketing research.

Marketing Journals

Advertising Journals

Popular Magazines & Websites

Ad Age
Adweek
Adweek
via EBSCOhost Business Source Complete
Adweek
via ABI/INFORM Collection
DMNews (Direct Marketing News)
via ABI/INFORM Collection. Available 01/01/2009–03/31/2017
DMNews (Direct Marketing News)
Marketing News
via EBSCOhost Business Source Complete
Marketing News
Sales & Marketing Management
via ABI/INFORM Collection. Available 03/11/1984–09/09/1985; 10/07/1985–12/09/1985; 11/01/1987–01/31/2010.
Sales & Marketing Management

Last Updated: Apr 8, 2025 2:22 PM
URL: https://guides.lib.uconn.edu/marketing
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Subjects: Business

Tags: market research, marketing scales, Mintel, Passport GMID