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Marketing Subject Guide
Journals, Newspapers & Magazines
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Marketing Subject Guide — Journals, Newspapers & Magazines
This guide identifies key resources for doing Marketing research.
Getting Started
Advertising and Consumers
eBooks
Handbook: Marketing Scales
Journals, Newspapers & Magazines
Market Research
Videos
Citing Business Sources
Marketing Journals
Journal of Consumer Psychology
Journal of Consumer Research
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Journal of Marketing
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Journal of Marketing Research
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Journal of the Academy of Marketing Science
Marketing Science
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Advertising Journals
Journal of Advertising
Journal of Advertising Research
Journal of Interactive Advertising
Popular Magazines & Websites
Ad Age
Adweek
Adweek
via EBSCOhost Business Source Complete
Adweek
via ABI/INFORM Collection
DMNews (Direct Marketing News)
via ABI/INFORM Collection.
Available 01/01/2009–03/31/2017
DMNews (Direct Marketing News)
Marketing News
via EBSCOhost Business Source Complete
Marketing News
Sales & Marketing Management
via ABI/INFORM Collection.
Available 03/11/1984–09/09/1985; 10/07/1985–12/09/1985; 11/01/1987–01/31/2010.
Sales & Marketing Management
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