Advertising
- WARC (a company of Ascential)market intelligence (trend reports, ad forecasts, brand profiles, conference reports), case studies on campaign strategies of global brands, adspend & media costs data, surveys
Advertisements
- Ad*AccessOver 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
- AdForum Creative Libraryglobal archive of advertising and marketing campaigns, 200,000+ individual ads over 15 years.
- Ads of the World (AOTW)curated creative advertising campaigns from all around the world
- AdViewsThousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.
All-American Ads: 1900-1919 by
This exhaustive compendium of ads from the period - many of which haven't been seen for over eight decades - is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.
Call Number: NC998.5.A1 A644 2005ISBN: 9783822825129Publication Date: 2005-09-01
All American Ads of The 20s by
The dawn of American consumerism Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gas before the nation's descent into the Great Depression. Forging the way into the future like a modern streamliner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream -- which it did with great success.
Call Number: NC998.5.A1 A12 2004ISBN: 9783822825112Publication Date: 2004-10-01
All-American Ads of the 30s by Call Number: NC998.5.A1 A647 2003ISBN: 9783822816202Publication Date: 2003-11-01
All-American Ads: 40s by Call Number: NC998.5.A1 A135 2003ISBN: 9783822823996Publication Date: 2003-05-01
All-American Ads of the 50s by
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising.
Call Number: NC998.5.A1 A649 2003ISBN: 9783822824054Publication Date: 2002-12-01
All-American Ads of the 60s by Call Number: NC998.5.A1 A65 2002ISBN: 9783822811597Publication Date: 2002-12-01
All-American Ads of The 70s by
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials. All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
Call Number: NC998.5.A1 A17 2023ISBN: 9783836588607Publication Date: 2022-05-20
All-American Ads of the 80s by
This exhaustive compendium of ads from the period - many of which haven't been seen since - is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.
Call Number: HF5813.U6 A17 2005ISBN: 9783822838334Publication Date: 2005-06-01
All-American Ads of The 90s by
From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and sex ruled the pages of magazines, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the "Greatest Generation" considered purchasing a Probe and something called a Hummer. Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, setting the stage for the 21st century. Featuring six chapters that cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm's worth of advertising highlights makes All-American Ads of the '90s a must-have compendium for every Beanie Babies-collecting, Simpsons-watching, pog-hoarding, and Harry Potter-loving citizen of 1990s consumerism.
Call Number: NC998.5.A1 A19 2023ISBN: 9783836565677Publication Date: 2018-04-10
- RISD Library Picture Collection: Vintage Advertisementsvintage advertisement clippings from Ladies Home Journal, Life Magazine and more, 1930-1950's.
- The Work by Cannes Lions (a company of Ascential)200,000+ pieces of work from 2001 to today, and videos (behind-the-scenes case studies, inspirational talks, etc.)
Consumer Analysis Resources
- American FactfinderDemographic information for all US states, counties, and regions
- American Time Use Survey (BLS)Measures the amount of time people spend doing various activities, such as paid work; childcare; volunteering; and socializing.
- Consumer Expenditure Survey (BLS)Information on the buying habits of American consumers.
- Stats AmericaStatistics on economy, education, population, housing, workforce and many other topics at various geographic levels.
- Surveys of ConsumersUniv. of Michigan's site which contains numerous useful links to data and surveys on consumer sentiment, attitudes, behavior, spending, and expenditure.
- Wages by Area and Location (BLS)Wage and occupation data at national, regional, state, and metropolitan area levels.
- StatistaFind statistics on consumer behavior and attitudes from a variety of government and commercial sources.
- University of Michigan’s Surveys of Consumersprovides closely watched indexes of consumer sentiment and inflation expectations.
Television and Radio Advertising
- Television Bureau of AdvertisingNot-for-profit trade association of America’s commercial broadcast television industry. Look under Research, Measurements & Analytics
- National Association of Broadcasters (NAB)Trade association for broadcasters.
- Nielsen Audio (fka Arbitron)International media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world.
- Video Advertising Bureau (VAB)Downloadable profiles of cable networks that include data on viewership demographics and lifestyle. Look under Insights.
Nielsen & NielsenIQ Marketing Data
Only UConn tenured and tenure-track faculty, PhD students, and postdoctoral researchers can register and have approval from the Kilts Center. For details on eligibility, refer to the Kilts Center policies webpage.
Please have everything ready before registering an account at their portal:
- Project summary and research questions
- Background or existing research on the topic
- Initial insights or hypotheses
- Possible outcomes anticipated from the work
- Whether the work is intended for a purpose other than publication in an academic journal
- The names and institutions of any co-authors
Select: Country = United States; Institution = University of Connecticut
- Ad Intel Data - NielsenCovers advertisement occurrences for a variety of media types across the United States.
- Consumer Panel Data - NielsenIQLongitudinal data tracking a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
- PanelView Surveys - NielsenIQComplementary to the Consumer Panel Data, the Panel Views surveys contain additional data about households and their members. Researchers must have a subscription to the consumer panel dataset to receive access to these surveys.
- PromoData (aka Price-Trak from National Promotion Reports, LLC)The PromoData, 2006- some of 2012, detail manufacturer costs and allowances, introduction of new products, and price changes for all major grocery wholesalers from major markets. Data comes from 12 grocery wholesaler organizations that provide products in the US.
- Retail Scanner - Nielsen IQconsist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets.
Information Resources, Inc. (IRI)
- IRI Marketing Data Set for AcademicsWeekly store data for chain grocery & drug stores in 47 markets (2001–2012, annual). Panel data for two BehaviorScan markets (11 years, unspecified). TNS advertising data for two categories (“some early years”, unspecified).
- IRI Scanner Data
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Household-based scanner data (2008–) and IRI Weekly Retail and Monthly Household COVID-19 Response Data (Oct 2019–, weekly & monthly) - Marketing Fact Book via WRDSListed as part of the ‘free’ subscription to WRDS. Outdated as coverage is 1990–1997 only (annually).
