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Marketing Subject Guide — SRDS (Standard Rate and Data Service)/Nielsen Segmentation

This guide identifies key resources for doing Marketing research.

Important Note

For this database, use Internet Explorer ONLY. The Local Market Audience section requires Internet Explorer version 5, 7, 8, or 9. For more recent versions of IE, go to “Tools,” then “Compatibility View.” and add Please also note that charts may take approximately two minutes to load.


Finding PRIZM Reports

In order to get to PRIZM reports, 

  1. Click on Nielsen Segmentation & Market Solutions on the left menu, and then
  2. Click Login to Nielsen SMS.
  3. On the next page, click Create Content. Look for the link on the upper left side of the menu screen

Screenshot of login page to access PRIZ reports using the SRDS database