A good way to learn about an industry is to consult an industry report. A typical industry report provides information on how an industry operates including current market forces, challenges, barriers to entry, trends and opportunities, aggregate financial data, list of leading companies, and forecasts. Below are some resources for locating industry reports:
Trade associations represent the common interests of individuals and companies in a specific line of business or industry. These associations can offer a wealth of information as they monitor industry trends and collect relevant data such as market statistics, lists of members, and customers' buying patterns. Listed below are sources for identifying trade associations:
You can also search the Web to find trade associations. Most associations have a web site and can be located using a search engine such as Google.
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