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MKTG 5650: Strategic Brand Management — Getting Started

MKTG 5650

Welcome

This guide was created to help you find credible, scholarly resources for your assignments. 

If you don't find what you are looking for or need help navigating this guide, please let me know. To view research guides by subject, go to the Research Guides link, which can also be accessed from the Library homepage.

 

Acknowledgement

Some of this guide's information is based on the following research guide:

Brands are Everywhere

Trademark examples

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