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_MKTG5650: Strategic Brand Management — Evaluating Resources & Citing

MKTG 5650

Citation Styles for Business

The three most commonly used citation styles are represented by the following manuals: The Publication Manual of the American Psychological Association (APA style), The MLA Handbook (MLA style), and The Chicago Manual of Style (Chicago style). Generally speaking, the sciences and social sciences tend to use the APA or Chicago style while the humanities will often use the MLA style.

There is no "official" style for citing business sources. Therefore, researchers usually adapt one of the above styles to cite business sources. Whatever style you choose, use it consistently for the entire project/paper. Listed below are examples of citing business sources using specific citation styles:

This guide offers you advice on how to cite your references in a paper or how to format your bibliography in Chicago, APA and MLA citation styles