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_MKTG5650: Strategic Brand Management — Branding

MKTG 5650

Library Databases for Branding

These databases contain articles about current market conditions; use them to enhance your market research.

Branding Strategy Insider

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Books on Branding

YouTube - Branding

There are a variety of marketing how-to videos on YouTube from experts, business people, and entrepreneurs, as well as several dedicated business channels that cover marketing and branding. Always be sure to evaluate online resources according to the criteria on the Evaluating Resources page in this guide to make sure they are accurate and authoritative!