Leveraging Big Data
What is "big data"?: Mad Men meet Math Men
Customer insights depend on the collection, interpretation and analysis of data collected. The value of Big Data lies in the cross section of collection and analysis.
This can be broken down into several parts.
- Customer definition
- Market segmentation
- Collection of the customer data
- Data analysis to reveal and understand behavioral patterns
- Shaping/adjusting marketing strategies based on analysis
- Implementation of marketing plans
- Read the Journal of Big DataJournal of Big Data publishes high-quality, scholarly research papers, methodologies and case studies covering a broad range of topics, from big data analytics to data-intensive computing and all applications of big data research. The journal examines the challenges facing big data today and going forward including, but not limited to: data capture and storage; search, sharing, and analytics; big data technologies.
Books on Big Data
Uncharted: Big Data as a Lens on Human Culture by Call Number: Hartford QA76.9.D343 A3385 2013ISBN: 9781594487453Publication Date: 2013-12-26This book explains how big data can be studied from a humanistic point of view. It explains the creation of the Google Ngram Viewer that can be viewed to analyze words usage through all the books digitized by Google.
Privacy, Big Data, and the Public Good by Call Number: Storrs JC596 .P747 2014ISBN: 9781107067356Publication Date: 2014-06-09Massive amounts of data on human beings can now be analyzed. Pragmatic purposes abound, including selling goods and services, winning political campaigns, and identifying possible terrorists. Yet "big data" can also be harnessed to serve the public good: scientists can use big data to do research that improves the lives of human beings, improves government services, and reduces taxpayer costs. In order to achieve this goal, researchers must have access to this data - raising important privacy questions. What are the ethical and legal requirements? What are the rules of engagement? What are the best ways to provide access while also protecting confidentiality? Are there reasonable mechanisms to compensate citizens for privacy loss? The goal of this book is to answer some of these questions.
Big Data, Data Mining, and Machine Learning by Call Number: OnlineISBN: 9781118920695Publication Date: 2014-05-07With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency.
Books on Social Media
Saving the World by Call Number: OnlineISBN: 9780252093876Publication Date: 2012-04-01Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts.
Media and Power by Call Number: OnlineISBN: 1280321210Publication Date: 2002-01-01In this major new book, James Curran addresses three key questions about media power: How much power do the media have? Who really controls the media? What is the relationship between media and power in society?
Social Media Entrepreneurship
Here are some articles on the social sector:
- From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation by Rosabeth Moss KanterU.S. companies have too often viewed the social sector as a dumping ground for their spare cash, obsolete equipment, and tired executives, but that mind-set, says HBS Professor Rosabeth Moss Kanter, has hardly created lasting change. In this excerpt from an article in the Harvard Business Review, she issues a call for corporate social innovation, an approach, says Kanter, that's more R&D than it is charity.
- The History of Social Media and its Impact on Business by Simeon Edosomwan, Minot State University and Sitalaskshmi Kalangot Prakasan, Minot State University, et al.Social media is a phenomenon that has transformed the interaction and communication of individuals throughout the world. However, social media is not a new concept - it has been evolving since the dawn of human interaction. In recent times, social media has impacted many aspects of human communication, thereby impacting business. Social networking has become daily practice in some users lives. In this article, the authors describe features and the evolution of social media, including major social networking sites that came into existence during the 21st century. Some of the sites discussed include Facebook, YouTube, Twitter, MySpace, CyWorld, and LunarStorm.
- Social Entrepreneurship: The Case for Definition by Roger L. Martin & Sally OsbergSocial entrepreneurship is attracting growing amounts of talent, money, and attention. But along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does. As a result, all sorts of activities are now being called social entrepreneurship. Some say that a more inclusive term is all for the good, but the authors argue that it’s time for a more rigorous definition.
