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MKTG 5625 Marketing for Global Competitiveness — Home

Welcome

This guide was created to help you find credible, scholarly resources for your course research and assignments. 

With this guide, you should be able to:

  • Identify how to find books & articles in the library catalog, as well as in general business databases.
  • Delve into market forecasting resources and find related data easily.
  • Locate cultural, economic, and market analysis information for a few key countries.
  • Find sources to help you prepare for presenting and citing your research to your instructor and peers.