Skip to Main Content

_MKTG5625: Marketing for Global Competitiveness — Home

Welcome

This guide was created to help you find credible, scholarly resources for your course research and assignments. 

With this guide, you should be able to:

  • Identify how to find books & articles in the library catalog, as well as in general business databases.
  • Delve into market forecasting resources and find related data easily.
  • Locate cultural, economic, and market analysis information for a few key countries.
  • Find sources to help you prepare for presenting and citing your research to your instructor and peers.
Subjects: Business

Creative Commons  This work is licensed under a Creative Commons Attribution NonCommercial 4.0 International License. | Details and Exceptions