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MKTG 3370: Global Marketing Strategy — Finding Articles, Books, and More

Finding Library Resources

Finding and Using Books

Books are a great resource for general background and in-depth coverage of a topic. They can be very useful when you need a broad overview of a topic, or if your topic is historical.

Books and eBooks can be found in the UConn Library's collection using the Library's General Search, found under the Find tab on the Library's homepage or directly at

Books from any UConn Campus library can be pulled and held for pickup at the library circulation desk of your choice. See the Requesting Materials for UConn Campuses box on this page.

If you aren't able to find what you need within the UConn Library's collection, you can search and request books from WorldCat. WorldCat search results are from library catalogs around the world. To learn more about using WorldCat, see the Requesting Books Not Owned by UConn box on this page. Please note that licensing agreements do not allow libraries to loan ebooks; WorldCat can only be used for print materials.

Finding Books Using the Library's General Search

To find books, use the Library's General Search, found under the Find tab on the Library's homepage or directly at

The Advanced Search provides many more options for creating your search; we recommend starting with the Advanced Search to make searching easier.  Use the Advanced Search link next to the basic search box.

The Library's General Search searches across a broad spectrum of resources. To find only books and ebooks, select Material Type: Books in the Advanced Search

General Search Narrowed to Select only Books

Finding Books on a Topic / Keyword

Keyword searches look for your term(s) in the title, author, description, and subject fields. Using the Creating Keywords guide, enter your keywords and phrases in the search. Remember to Refine and Revise your search based on your results. 

If you find books that might be useful, look at the subjects listed in the Details tab. Those subjects can be used to find more books on your topic.

Finding Books by Author or Title

If you are looking for a specific title or author, you can set your search to look for your term(s) in just those fields. Choose either Title or Author/creator to search title and/or author terms.

Author / Title search options in General Search

Reading a Record

Records provide information about materials and their locations, in print or online.

initial book results

The Find on Shelf link displays the physical location of the item and its loan policy if you have signed in. The policy will depend on your status (student, faculty, etc.)
How do I find a book in the Babbidge Library using the call number?

find on shelf

The Details link provides more information on the item.

book details

The View It link provides access to online versions, if available. Clicking on "Online Access"  in the record will also open the View It link. 

view it link

Requesting Materials from UConn Campuses

The Request Service delivers items from UConn's collections to the campus library of your choice.

  • Search for your item using the Library General Search. 
  • Click on Sign in to Request to login to your library account using your NetID and password. (If you are already signed in, skip this step)

Sign in to request

  • Click on Request from UConn under Find on Shelf.

Request from UConn

  • Select your pickup location.
  • Click the Request button to submit. 
  • Request Service

Requesting Books Not Owned by UConn

Search WorldCat to find and request items owned by other libraries.
Request items by clicking on Request Item.
Items can take anywhere from 2-14 business days to arrive.

  • WorldCat Discovery
    Catalog of books, journals, DVDs, CDs, scores, and sound recordings from over 9,000 libraries. 40 million records representing 400 languages. Covers information back to the 11th Century, and includes items at the UConn Library.

UConn Library does not own or provide access to all books featured in this research guide. For some titles, clicking on the title link will take you to the record in the UConn Library, for others, it will bring you to the record in WorldCat. If UConn does not own a title, you may request it as an interlibrary loan; for more on that process, go to the Interlibrary Services page on the UConn Library website. 

Articles as research inquiry : Focused and detailed

Why use articles instead of or in addition to books? Depends on your needs.

  • You need really current research or news reports
  • Your interest is specific not broad (and you have a good background understanding or your topic)
  • Required in your assignment or by your professor (primary research, peer-reviewed article, eye-witness accounts, etc.)

Where are articles found? In periodicals which are found in databases.

Periodical -- as its name might imply -- is something that appears periodically, namely daily, weekly, monthly, quarterly, yearly, etc. Each time they are published, the content is completely new and different from any previous issues.

  • Newspapers - Who, what, when, where. Basic vocabulary, current news, eye-witness accounts, (current and historical)
  • Magazines - easy reading, informative, general public readership
  • Scholarly journals (aka peer-reviewed, academic, refereed, research) - Analysis & research: College level
  • Professional or Trade periodicals - more news and short reports on updates for professionals working in their field

How do articles differ from books?

  • Articles are short: from part of a page to 20 or more pages. Usually, they are between 5 and 10 pages. 
  • Their focus is specific: one event, one experiment, one historical moment or short time period, one hypothesis, etc.
  • A scholarly article title is long and descriptive. It describes the issues or problems being researched and sometimes more. It summarizes the content of the article.
  • Newspaper and magazine article titles may be cryptic and may entice you to read them. For example:
Peer-reviewed article title Newspaper article title
"Strength training versus robot-assisted gait training after 
incomplete spinal cord injury: a randomized pilot study
in patients depending on walking assistance" from 
Journal of Neuroengineering and Rehabilitation
"The Skinny on This Hot Workout: Fans Gain
Seam-Busting Bulk." (Wall Street Journal)

Search Tips

To find the two articles above, the keywords used were -- strength training.

When searching for articles in databases, do not write a question or sentence. Use specific relevant terms (mainly nouns) in separate boxes and perhaps add synonyms all in one box with OR between them. Say we wanted to add an age group to be more specific. Example:

Line 1 : Strength training

Line 2 : college students OR adolescents (using synonyms increases your number and breadth of search results)

Line 3 : (if you have any other qualifier)

Most of our databases allow you to add even more lines. Each concept on a separate line! Your results will improve.

Now it's your turn.

Question: Where can I find journals discussing global marketing topics?

Go to the Library's Journal Search

Search by Title, ISSN, or enter your keywords.

Journal Search at UConn