Determine purpose of video: point-of-need, for use in a LibWizard tutorial, encourage critical thinking
Keep videos short (no longer than 2 to 3 minutes; if point-of-need video, no longer than 30 seconds to 1 minute)
Modularize point-of-need videos when possible
When possible, link to videos at point-of-need (in the databases, catalog, LibGuide, or during a reference interview)
In point-of-need videos, start the video out with the most important information, then elaborate
Make videos clean and professional, but keep them simple and straightforward rather than focusing on entertainment
Create a script and storyboard the video to stay on task
Speak slowly and clearly
Use call-outs when possible
For some Tik Tok tips, see this great resource: https://www.tiktok.com/business/library/TikTok_Follow_Me_Best_Practices_Playbook_EN.pdf
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