Market Forecasting
- ATAR Model- Forecasting FutureThis site is designed to help you understand and derive sales and profit forecasts for new products and other marketing campaigns using the ATAR forecasting approach. On this website you will find lots of information that will help you use the ATAR correctly and drive “accurate” sales and profit forecasts (note: accuracy will depend on the quality of your assumptions).
Recommended Databases for International Market Information
Passport GMID creates reports on many aspects of international business. Searching for your country by name will bring up the country profile page, or you can search by the type of information through clicking the search tree on the left.
Mergent Online also offers statistical data and company profiles.
Business Market Research Collection offers Hoover's Company Profiles and is focused on specific businesses, but can prove useful once you identify companies that work extensively in your country of interest.
- Mergent OnlineGlobal company coverage, including those merged, acquired, bankrupt, liquidated or disappeared from 1995/6 forward. Includes detailed financial statements, company annual reports, industry reports, equity reports, a complete analysis of the firm's financial health, & broker research reports.
Recommended Online Sources of International Market Information
- Export.govExport.gov brings together resources from across the U.S. Government to assist American businesses in planning their international sales strategies and succeed in today’s global marketplace. Includes market research trade leads, export finance and more.
- FITA: International Market ResearchFrom the Federation of International Trade Associations, this site includes country-specific market research and more.
- International Trade AdministrationAn agency of the U.S. Government, this site provides resources to strengthen the competitiveness of U.S. industry, promote trade and investment, and ensure fair trade through the rigorous enforcement of our trade laws and agreements.
International Market Research Books
Forecasting and Market Analysis Techniques by ISBN: 089930835XSales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and attempt to describe the key techniques for forecasting sales and analyzing markets in a format that meets the needs of an audience with limited quantitative skills.
Global Aging and Financial Markets by ISBN: 0892063920The retirement of the baby boom generation poses a challenge to the world's financial markets. This book examines the prospect that, after 2020, pension funds will have to pay out more in benefits than employers will be contributing, and it considers the extent to which individuals will liquidate equity holdings, or switch to bond holdings, or do both to sustain their living standards.
The Next Global Stage by ISBN: 013195203XPublication Date: 2005Legendary business strategist Kenichi Ohmae (who in The Borderless World, published in 1990, predicted the rise and success of globalization, coining the very word) synthesizes today's emerging trends into the first coherent view of tomorrow's global economy-and its implications for politics, business, and personal success.
