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_MKTG5230: New Product and Service Innovation Management — Market Research and Marketing/Branding

Library Databases for Marketing Research

These databases contain articles about current market conditions; use them to enhance your market research.

Books on Marketing and Branding

YouTube Videos on Marketing Techniques

There are a variety of marketing how-to videos on YouTube from experts, businessmen, and entrepreneurs, as well as several dedicated business channels that cover marketing and branding. Always be sure to evaluate online resources according to the criteria on the Evaluating Resources page in this guide to make sure they are accurate and authoritative!

(You are watching "Viral Marketing: Expert tips, ads and examples," from the channel Your Business Channel.)

Websites for Demographic & Consumer Info

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